Handling the Apple iPod Fame and Lawsuits
Handling the Apple iPod Fame and Lawsuits, is a problem with me. Who do I take sides, The Beatles or Apple Computers?
With the success of the apple ipod series of Apple Computer, it is no wonder thatthere will be an apple ipod lawsuit on the table. Apple Corps sued the apple ipodcreator, Apple Computer, of a breach in their agreement over the use of theirfamous trademark. Last March 2006, the hearing for the Apple ipod began before theLondon court.
Before any of the loyal fans of this iconic device dismiss this Apple ipod case asenvy, it is important to look behind the court history of these two companies. TheApple ipod case is the latest court battle of these companies. In the early 80‘s,Apple Computer paid Apple Corps $80,000 and promised that they will never enterthe music business. 1989 proved to be another hot year between them after AppleCorps took Apple Computer to court again, this time for a music-making program anda microphone.
The latter paid Apple Corps another $26 million and was allowed to sell goods andservices for the reproduction, play, running or otherwise delivery of musiccontent. Apple Corps maintained the rights to creative works containing music.Their agreement only prevented Apple Computer in distributing content on medialike CDs and tapes. It is vague on the stand pertaining to later inventions likedigital music files or even the devices that they run on.
Mainly a trademark dispute, the Apple ipod case has become a much-anticipatedissue. Because of the 1991 agreement, Apple Computer says that they are allowed touse the logo on the apple ipod and iTunes because they don’t own the rights to alltheir music, just the digital technology to handle its distribution. Whatever theyhave used the trademark on is well within their agreement.
Anthony Grabiner, Apple Computer‘s lawyer believes they have a strong defenseagainst Apple Corps. Meanwhile, Apple Corps is seeking damages and demands thatthe company and apple ipod maker to stop its use of the apple logo on their iTunesMusic Store and the in advertising for the site.
Many fans of the Apple Computer products think that the Apple ipod case has somebearing. There are those who suggest that Apple Computer should just completelychange its logo to end any lawsuit from being filed against them in the future.Ilounge.com visitors see this Apple ipod case as an admission that Apple Computerhas indeed violated their agreement with Apple Corps especially when they arejudged by the previous settlements that the former offered.
What this Apple ipod case really shows is a warning to all companies. Trademarkand copyright lawsuits can be very expensive to settle especially when yourcompany has just picked up business. That is why many companies invest heavily inmarket research, branding and patents. Make sure that you check the copyright ofany of your business processes, logos and symbols before releasing it to thepublic. Setting everything in order will help your company avoid nasty courtbattles such as the Apple ipod case.
Eddie Cue, iTunes vice president at Apple Computer, took the witness stand April3, 2006 to defend his company. Cue testified that the Apple Computer did notviolate their 1991 agreement by using the Apple logo on their iTunes Music Store.What they provided was data transmission and not the original rights to the songs.
During the closing in the Apple ipod case, Anthony Grabiner defended AppleComputer‘s right to use the logo because they are promoting the iTunes store andnot the music itself and as long as they indicate the origin of the software anddownloading services, they have not breeched anything.
Apple ipod will still remain as the most popular audio and multimedia playerdevice in the market despite lawsuits filed against them. The apple ipod saleswill continue to soar as users and patrons find more and more ways to use theirapple ipod in their daily lives. Of course, there will be dissidents. Byexperience, anyone who can complain will complain so no matter how Apple ipodtries to meet its consumer‘s needs, they can’t please everyone.
The ruling for the Apple vs. Apple trademark case is unlikely to be before theEaster break. As to how this all ends for the apple ipod, we will just have towait and see.